CCI To Procure One Million Bales Of Kasturi Brand Cotton

Government owned Cotton Corporation of India (CCI) is set to procure over one million bales of premium Kasturi cotton in the current season that began in October.

“India’s cotton output for the 2023-24 season is projected at 36 million bales of 170 kg each, Lalit Kumar Gupta, CMD of CCI told Mint. Last season the output stood at an estimated 34.2 million bales.

Although there is a marginal decrease in area under cotton to 12.6 million hectare from 12.9 million hectare, Gupta does not expect a hit to cotton output.

Currently, around 300 ginning and pressing factories are registered with the Cotton Textiles Export Promotion Council (TEXPROCIL) all of which are equipped to process Kasturi cotton.

He emphasised that Kasturi Cotton Bharat is produced to stringent standards, with a strict 2 percent cap on trash content to ensure its premium quality and 100 percent traceability.

India has only recently branded its cotton despite being a major cotton producer, while Egypt has successfully positioned its Giza cotton brand with an output of just one million bales.