Advance Denim Unveils Collection With 50% Recycled Viscose

Advance Denim has launched a denim collection featuring Gracell x Circulose viscose made with a 50 percent blend of Circulose pulp.

This achievement has been made possible through Grace’s exceptional determination to commercialise viscose with a higher Circulose blend

Circulose is the branded dissolving pulp created by Renewcell and is made of 100 percent recycled textiles and be blended with wood pulp at the fibre production phase.

While, Gracell is a high-tenacity viscose produced by Yibin Grace, a Canopy green shirt viscose producer.

Two fabrics have been constructed from an innovative blend of cotton, Gracell x Circulose viscose.

The first style is a 10.4 oz super soft comfort stretch with a mixture of cotton, recycled cotton, Gracell x Circulose , Ecovero, and Spandex.

The second style is a 9.4 oz performance stretch with cotton, Gracell x Circulose, recycled cotton, T400, and Lycra.

This collaboration builds off Grace’s recent announcement at Intertextile Shanghai that they successfully trialed viscose staple fibre made with a 50 percent blend of Circulose pulp.

Grace has previously collaborated with Renewcell to adopt next generation MMCF solutions through the production of recycled cellulose filament yarn made with a 30 percent blend of Circulose recycled pulp.

“Advance Denim’s commitment to sustainability extends beyond this capsule collection, as they have a rich history of championing sustainable practices in the denim industry,” Renewcell said in a press release.

Their commitment is reflected in their strategic plan to use over 90 percent of ‘green’ fibres in their product line by 2023 and was the first denim mill in China to obtain GOTS certification.

Green fibres are defined as being produced under certification standards, including GOTS, Organic Cotton Standard, BCI, or GRS.

“Furthermore, their dedication to eco-innovation and responsible manufacturing is evident through their efforts to conserve water, reduce energy consumption, and minimise waste,” Renewcell added.

Advance Denim’s capsule collection will be showcased at Kingpins Amsterdam on October 18 and 19, 2023, as well as Circulose by Renewcell in special projects booth Green-G.