March 10, 2026
Home Articles posted by Textile Insights (Page 5)
Corporates

Aurelia Launches SS’26 With Ananya Panday

Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has unveiled its Spring Summer ’26 collection under the #HameshaTrending campaign, fronted by Bollywood actor Ananya Panday. With the new campaign, Aurelia sharpens its positioning as a go-to destination for trend-led Indian wear, targeting young, fashion-forward consumers who seek