Avery Bridges Physical & Digital Realms Of Garment Sector
Visitors to the Avery Dennison stall at Intertextile Shanghai Apparel Fabrics 2023 discovered the potential of bridging the physical and digital realms with advanced digital identification solutions for apparel.
With the ability to interact directly with connected garments at the Avery Dennison booth, visitors were invited to ‘See Beyond the Physical, the Digital and into the Future,’ and witness the benefits of connected apparel solutions in real-life situations.
They could see how the company’s innovative digital ID portfolio, featuring Avery Dennison’s connected product cloud, atma.io, and its broad portfolio of digital triggers, including QR codes and RFID, can track a products’ full chain of custody along the supply chain.
The interactive exhibit illustrated how garment manufacturers and retailers can benefit from real-time insights, helping them improve supply chain accuracy and efficiency, reduce waste, enable circularity, and strive to meet net-zero targets.
Through demonstrations of Avery Dennison’s apparel portfolio, which include Embelex, Factory Solutions (including on-demand manufacturing), and Digital Solutions, the company showcased how its technology contributes to a more sustainable future for textiles on a global scale.
Products on display included a Connected Garment, Swijin performance wear embedded with digitally connected heat transfer labels, a digitally-connected BYBORRE Scarf, and Transnomadica vintage jeans embedded with digitally-connected printed fabric labels.
Embelex Agility HD heat transfers for sports jerseys, which can be digitally enabled, was also on show.
