Banana Republic Celebrates The Launch Of BR Home
Banana Republic, a lifestyle brand in the Gap Inc., portfolio known for delivering timeless ready-to-wear styles with a focus on the finest quality and fabrics, celebrates the launch of BR Home. This new business marks a milestone in the brand’s transformation as a leading destination for the modern explorer.
The BR Home collection, expanding across bedroom, living room, and dining room furniture as well as lighting and home décor, showcases materials and craftsmanship from around the world, building on the quality expressed through the brand’s ready-to-wear lines.
“At Banana Republic, we are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home,” says Sandra Stangl, Banana Republic President and CEO. “We are committed to bringing exceptional quality, timeless design, and versatile styling to our customers as we determine how to best support their lifestyle.”
Following the home textile categories that launched earlier this spring, the newly created collection is crafted from the most premium materials, such as French Oak, marble, brass, plush cotton cashmere, and organic cotton, sourced and created by skilled global artisans who specialize in the use of these elements. Designed for customers’ multifaceted lives, these timeless designs will support the customer’s journey in a life well lived.
The BR Home collection debuts with a dedicated website at www.brhome.com and will be in select US stores by the end of September, including two new BR Home pop-up experiences in New York City and Los Angeles. Prices vary across the collection from $150 for beautiful vases to $195 for washed cotton sheet sets and $1,250 to $3,450 for dining furniture and sofas ranging from $2,650 to $4,950.