Bemberg And Anita Dongre Launch Eco-Chic ‘Azure’ Collection
Bemberg and Anita Dongre have joined hands to introduce the captivating ‘Azure’ collection, seamlessly blending nature-inspired aesthetics with sustainable craftsmanship through the use of Bemberg yarn. This collaboration marks a significant step towards responsible fashion practices.
Renowned for her timeless elegance and dedication to sustainability, Anita Dongre has incorporated Bemberg yarn into the ‘Azure’ collection, reflecting a steadfast commitment to eco-conscious fashion. Sourced exclusively from Asahi Kasei in Japan, Bemberg yarn embodies luxury and environmental responsibility, making it an ideal choice for conscious fashion enthusiasts.
The ‘Azure’ collection captures the serene essence of the sea, drawing inspiration from the tranquil ebb and flow of waves against a backdrop of clear skies. With soft hues and delicate colour palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans and elegant sets designed to elevate the simplicity of spring-summer fashion.
Expressing her enthusiasm for the collaboration, Anita Dongre, Founder and Creative Director, stated, “At Anita Dongre, we are committed to infusing consciousness into every aspect of our business. The ‘Azure’ collection is a testament to our unwavering dedication to sustainability, featuring Bemberg yarn that biodegrades easily into soil and marine ecosystems.”
Takeshi Iitaka, General Manager of Bemberg Sales and Marketing Department 2 at Asahi Kasei Corporation, emphasized the significance of the collaboration, saying, “We are delighted to have this remarkable collaboration with Anita Dongre, a visionary in sustainable luxury fashion. Our partnership has resulted in a mesmerizing capsule collection, Azure, that embodies elegance and eco-mindfulness, using the Bemberg yarn. This collaboration highlights our dedication to sustainability, offering discerning consumers garments of unparalleled beauty and environmental responsibility. The remarkable features of Bemberg yarn, beautiful colours and marine biodegradability, well ring special resonance with Azure.”
