July 16, 2024
Apparel, Fashion, Retail

Clothing Retailer Gap To Use Ambercycle’s Regenerated Polyester

Clothing retailer Gap and Ambercycle will leverage textile-to-textile recycled materials in Athleta products, by using Ambercycle’s Cycora regenerated polyester.

Ambercycle’s Cycora regenerated polyester is a high-performance material created from end-of-life textiles that seamlessly replaces conventional polyester.

Starting in 2026, Athleta, a Certified B Corporation plans to become the first performance apparel brand to use Cycora at scale.

“As a mission-driven, B Corp-certified brand, Athleta is committed to reducing our environmental footprint by using recycled materials like Cycora,” Athleta CEO Chris Blakeslee said.

“This not only aligns with our values but also meets our uncompromising quality standards,” Blakeslee added.

Athleta integrates performance and technical features across its collection to support women across their entire lifestyle, from yoga and training to travel and recovery.

“As the demand for circular materials rises, we are delighted to collaborate with like-minded brands in the performance sector, such as Athleta,” said Shay Sethi, CEO of Ambercycle.

“Together, we are not only creating high-quality garments but also driving forward the circular fashion movement,” he too added

Ambercycle’s proprietary molecular regeneration technology uses discarded polyester as feedstock in the production of Cycora, a high-performance fibre equivalent to quality of virgin-grade polyester.

This process reduces industry greenhouse gas emissions and dependency on landfilling or incinerating end-of-life textiles.

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