Reliance Retail’s Lee Cooper Enters Women’s Footwear Market
Lee Cooper, the iconic denim brand, hosted an exclusive “No Shoe Party” in Mumbai to announce the launch of its flagship women’s footwear collection. Lee Cooper, a Reliance Retail brand, announced its entry into the women’s footwear segment with a unique and immersive experience where attendees were encouraged to leave their shoes at the door and step into the world of Lee Cooper footwear. The party extended until the wee hours, with revelers dancing the night away in the comfiest of Lee Cooper footwear. Attendees were pleasantly surprised as they were gifted their choice of footwear after the party.
The Lee Cooper SS’24 women’s footwear collection, “Shoes Don’t Judge,” boasts a diverse range of designs suitable for every style and occasion. This collection encompasses unique styles, a wide array of colors, and materials suited for all occasions. In a world filled with judgment and stereotypes, shoes stand as symbols of impartiality and acceptance. They don’t discriminate based on appearance, status, or background. Instead, they serve as a means of self-expression, allowing individuals to step into their true selves. For the Lee Cooper brand, “Shoes Don’t Judge” is more than just a campaign; it’s a movement that celebrates one’s choices and preferences with zero judgment.
Adding to the glamor of the launch of Lee Cooper’s flagship women’s footwear range was the beautiful actress Sanya Malhotra, who graced the launch party with her presence. While expressing her excitement about the “Spring Summer ’24 collection,” Sanya said, “The new collection is fabulous and has really appealed to me. Be it the material used or the styles, everything is on point from quality, comfort to style. I am grateful to be a part of this amazing evening, and kudos to the team for unveiling such an extraordinary collection; it has become my personal favorite.”
The “No Shoe Party” concept was brought to life to celebrate individuality, aligning perfectly with Lee Cooper’s ethos of self-expression and authenticity. Attendees of the launch party enjoyed an evening of music, fashion, and fun while showcasing Lee Cooper’s stylish and comfortable footwear. Winners of a digital contest, which received an overwhelming response across Lee Cooper’s social media pages, also joined in the celebration.
