Pantaloons Appoints Samantha Ruth Prabhu As Brand Ambassador
Pantaloons, one of India’s most trusted fashion brands, has appointed acclaimed actor Samantha Ruth Prabhu as its first-ever brand ambassador, marking a new chapter in the brand’s journey toward modern, trend-forward fashion.
To celebrate, Pantaloons has launched its festive campaign, ‘Spark Your Imagination’, inspiring consumers to create their own fashion stories with confidence and creativity. The campaign embodies the brand’s mission to encourage bold, versatile and personalized style.
“Fashion today is about creativity, play and personal expression,” said Sangeeta Tanwani, CEO of Pantaloons and OWND!. “Samantha embodies that spirit – confident, versatile and unafraid to experiment.”
Samantha added, “Fashion is a form of self-expression, and Pantaloons celebrates confidence, versatility and creativity. I am delighted to partner with them to inspire modern India to create unique style journeys.”
The campaign film is a cinematic celebration of contemporary festive style, and will be showcased across TV, digital platforms, social media and in-store experiences, offering an immersive fashion journey for consumers.
