July 16, 2024

Better Cotton Signs UNECE Sustainability Pledge

Better Cotton has signed the United Nations Economic Commission for Europe (UNECE) Sustainability Pledge, ahead of the launch of its Traceability Solution at the end of 2023.

The Sustainability Pledge is an open-source suite of policy recommendations, guidelines and standards that enable industry to authenticate their sustainability claims.

The aim of the Pledge is to create a Community of Practice that would together develop traceability and transparency as key enablers for sustainability and circularity.

The UNECE launched the framework to convene credible solution providers in knowledge exchange, with the belief that companies, academics and topic experts can collectively advance supply chain transparency by engaging in open discourse.

“By recognising legitimate tools and projects that aim to advance industry traceability, the pledge stands to benefit policymakers, companies, workers and consumers alike,” Better Cotton said in a press release.

“We are signing UNECE’s Sustainability Pledge not only to affirm our commitment to improving traceability and transparency in Better Cotton supply chains, but also in support of traceability and the use of more credible sustainability claims across the industry,” Alia Malik, Senior Director of Data and Traceability at Better Cotton added.

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