Birla Cellulose Achieves Top Rank In Canopy’s Hot Button Report 2024

Birla Cellulose has been recognized as the leading supplier of Man-Made Cellulosic Fibers (MMCF) with the highest rating of ‘Dark Green Shirt’ for the fifth consecutive year in Canopy’s Hot Button Report 2024. This prestigious ranking reflects Birla Cellulose’s commitment to sustainable wood sourcing, forest conservation, and transparency across its value chain.

Commenting on the achievement, H. K. Agarwal, Managing Director of Grasim Industries Ltd. and Business Director of Birla Cellulose, stated, “We are honored to be at the forefront of advancing Next Gen solutions. This recognition highlights our dedication to enhancing sustainable practices and supporting the industry’s transition to low-carbon production.”

Nicole Rycroft, Canopy’s Executive Director, congratulated the Aditya Birla Group for maintaining its leadership position. She noted, “Birla Cellulose continues to make significant strides in eliminating ancient and endangered forests from the MMCF supply chain. We look forward to their continued leadership in driving sustainable change in 2025.”