Birla Cellulose And Circ Announce Strategic Partnership To Accelerate Scaling Textile Recycling Innovation

Strategic collaboration aims to drive growth of and access to recycled fibres

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Ltd, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

This groundbreaking collaboration proposes for Birla Cellulose to purchase upto 5,000 tonnes of Circ’s pulp per year for a period of 5 years from Circ’s first commercial scale facility. This pulp will be converted into lyocell staple fibre, significantly enhancing access to recycled materials and supporting Circ as it scales its commercial production.

“Our partnership with Birla Cellulose, a leading global producer of MMCFs, is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry’s commitment to investing in a truly circular economy,” said Peter Majeranowski, CEO of Circ. “Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage.”

Dr Aspi Patel, Chief Technology Officer of Grasim Industries Ltd, said, “This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ’s cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy.”

As brands and consumers increasingly prioritize eco-friendly options, the supply chain will play a pivotal role in facilitating demand. The partnership between Birla Cellulose and Circ demonstrates the role of collaboration in effectively scaling recycling initiatives. With the appetite for recycled materials outpacing the current supply, Birla Cellulose’s willingness to procure and utilize Circ pulp ensures Birla Cellulose’s customers have access to high-quality recycled Circ lyocell. This partnership enables brands and supply chain partners to partake and play their part in the future of the global fashion industry.