Birla SaFR: Launch of Sustainable Flame-retardant Fibres
Birla Cellulose, a unit of Grasim Industries Limited and part of the Aditya Birla Group unveiled its latest innovation, Birla SaFR, at ITMA 2023, Milan, Italy. This groundbreaking product marks a significant milestone in Birla Cellulose’s strategic vision to offer products for the technical textile industry. Birla SaFR, is a phosphate based inherently flame-retardant sustainable cellulosic fibres, ideal for making flame retardant fabrics with its exceptional performance and eco-friendly characteristics.
Birla SaFR was launched on the 10th of June at ITMA Milan by Honorable Minister of State for Textiles (India), Darshana Vikram Jardosh in the presence of Secretary (Textiles), Rachna Shah, H.K Agarwal, Managing Director, Grasim Industries Ltd and ManMohan Singh, Chief Marketing Officer, Birla Cellulose. With this revolutionary breakthrough, Birla Cellulose sets a new standard for flame-retardant fibres and solidifies its position as a leading solution innovator in sustainable textiles.
Crafted with utmost precision, Birla SaFR results from meticulous research and development efforts combined with a deep understanding of industry demands. This remarkable achievement showcases Birla Cellulose’s commitment to fostering innovation and delivering products that revolutionize the textile landscape.
“Birla SaFR is the first flame retardant fibre developed in India specifically for the technical textile segment. We take immense pride in knowing that our product will be used in various categories of protective wear, ultimately safeguarding lives.”, said H.K Agarwal, Managing Director, Grasim Industries Ltd & business director, Pulp & Fibre Business.
Birla SaFR, can be blended with other high-performance fibres to create a diverse range of protective clothing solutions. This cutting-edge fibre offers enhanced protection against a multitude of heat-related hazards while ensuring optimum comfort for the wearer without compromising on the fire protection standard of the garment thus enhancing the user experience.
Birla SaFR will be an ideal choice for industries requiring highest standard against fire protection, such as thermal protection, electric arc protection, and molten metal splash protection catering to the unique needs of sectors such as defense, emergency response (ER), oil & gas, electrical utility companies and for various manufacturing industries.
Commenting on the occasion of the launch of Birla SaFR at ITAM 2023, ManMohan Singh, Chief Marketing Officer, said “It is a significant milestone and a proud moment for Birla Cellulose and the Aditya Birla Group as Birla SaFR fibre is developed indigenously providing an alternative to imported flame retardant fibre aligning to “Made in India” initiative and poised to make lasting impact on the global textile industry”.
