Product Launch & Innovation

Socko Launches Its First 100% Recycled Socks

May 28, 2023

Socko, a sustainable sock brand based in the UK, has launched a new range of socks that are 100% recycled and made in the UK. The Montys collection are the UK’s first 100% recycled socks and features a unisex design, plastic-free packaging, and comes in three different sizes and colours.

Product Launch & Innovation

Primark Launches Its First Circular Product Collection

May 8, 2023

Primark launched first product range designed and made to be reloved or recycled. From mid-April, customers can shop the new circular product collection, designed using Primark’s new Circular Product Standard, which is based on principles established by the Ellen MacArthur Foundation. This 35-piece collection, which includes menswear, womenswear and kidswear, is made up of

Product Launch & Innovation

Brooklinen Introduces First-Ever Organic Collection

May 6, 2023

Brooklinen, the direct-to-consumer (DTC) home essentials company specializing in all things comfort, launched their first-ever GOTS® Certified Organic Cotton Collection. The launch spans the bedroom and bathroom, including sheets, duvet covers, towels, robes and bath mats. This assortment of feel-good products is crafted with the luxury and quality that Brooklinen

Product Launch & Innovation

Smartwool Launches Second Cut Hike Sock

May 4, 2023

Smartwool, a manufacturer of Merino wool apparel for active living, announced the release of its first circular sock — the Second Cut™ Hike Sock. This sock delivers the same iconic comfort and performance of the brand’s Original Classic Hike Sock, but is made with repurposed yarn from Smartwool’s Second Cut™ sock takeback program that launched […]

Product Launch & Innovation

Zara Launchs First-Of-Its-Kind Recycled Polycotton Blended Textiles With Circ

April 30, 2023

This collection heralds the first-ever public launch of garments made with recycled polyester and lyocell derived from the separation of polycotton textile waste Today, Zara, in partnership with Circ, the fashion technology company that recycles textile waste back into new fibers, takes a pivotal step towards circularity in the fashion industry by revealing a new […]

Product Launch & Innovation

Freudenberg Launches First Biodegradable Fusible Cotton Shirt Interlining Range 46xx

April 29, 2023

Freudenberg Performance Materials Apparel (Freudenberg) has reached another milestone in the development of sustainable textile solutions: the apparel industry’s first biodegradable fusible cotton shirt interlinings range 46xx. With this innovation, the world’s leading specialist in woven, knitted, weft and nonwoven interlinings reduces its impact on the environment and