Welspun Living Limited (WLL), a global leader in home textiles and part of the Welspun World conglomerate, has unveiled its latest campaign, “Kyunki Farq Padta Hai”, featuring actor Vidya Balan. The campaign highlights the importance of quality home linen through a playful mix of humour,
Primark has launched its first-ever customer-facing mobile app, bringing the full Primark experience directly into customers’ pockets. The app is now live in Ireland and Italy, with a wider rollout planned across other markets, including the UK, over the next 18 months. The bespoke app allows customers to browse products, check real-time in-store stock availability, […]
Tata Chemicals Ltd has implemented an AI-based procurement system developed by Digitate to enhance efficiency, transparency and control across its global operations in India, U.S., U.K., and Kenya. The new platform, ignio cognitive procurement, leverages machine learning to optimize purchasing behaviour, flag non-compliant transactions and automate routine procurement
Indo Count Global, the U.S. subsidiary of Indo Count Industries Ltd. and a leading name in home textile solutions, proudly announces the relaunch of the iconic American brand Wamsutta as a direct-to-consumer (D2C) brand. Available exclusively at Wamsutta.com, this relaunch marks a significant milestone in Indo Count’s journey to strengthen its foothold in the premium […]
A new chapter in online fashion retail begins with the public beta launch of Daydream, the world’s first AI-powered, chat-based shopping platform built specifically for fashion. Designed to deliver a personalized, conversational experience, Daydream is transforming how consumers discover and shop for clothing, blending innovative natural language processing and multimodal
Following the successful debut of Frenchie X in Kerala, VIP Clothing Limited has further strengthened its foothold in South India with the launch of the Yuwa Series, a bold new innerwear collection crafted for India’s style-conscious youth. Part of the brand’s strategic growth roadmap, the Yuwa Series is designed to resonate with Gen Z and […]
Mango, one of the world’s leading international fashion retailers, has taken a major step in personalising the digital shopping journey with the launch of Mango Stylist, a generative AI-powered fashion assistant. This conversational tool is designed to transform how customers discover and combine garments by offering real-time, personalised styling recommendations and
Mango has become the first major fashion brand to invest in The Post Fiber, a start-up focused on recycling post-consumer textile waste into new fibres. The move, made through Mango StartUp Studio, reinforces Mango’s commitment to circular fashion and sustainable innovation. As part of the collaboration, Mango has launched a limited-edition Mango Teen capsule collection
Nesterra, the premium home décor and furnishings brand from Sutlej Textiles & Industries Ltd., under the prestigious K.K. Birla Group, launched its highly anticipated 5.0 Collection on 16th June 2025 at Bağlami, BKC, Mumbai. This landmark launch signifies a major milestone in Nesterra’s journey blending aesthetics, functionality, and sustainability—while staying rooted
Shima Seiki Mfg. Ltd., a leading flat knitting solutions provider from Wakayama, Japan, has launched APEXFiz Design-Sox, a new addition to its APEXFiz subscription software lineup, tailored specifically for sock design. This new package simplifies the adoption of 3D virtual sampling in the sock industry by integrating 3D functionality as a standard feature, eliminating the





















