April 17, 2024
Product Launch & Innovation

Hologenix And Decathlon Partner To Launch Innovative Activewear Set

Hologenix, a pioneer in textile innovation, has announced the launch of its second product in collaboration with Decathlon, the world’s largest sporting goods designer and retailer. Together, they are introducing an innovative activewear set that leverages infrared technology to enhance performance and recovery, marking the first fully commercialized integration of Hologenix’s CELLIANT with REPREVE recycled polyester technology.

CELLIANT’s revolutionary technology converts body heat into infrared energy, promoting increased local circulation and cellular oxygenation. The training shirt’s material is crafted from a blend of partially virgin polyester and recycled plastic bottles, a result of embedding CELLIANT into REPREVE recycled polyester fibres. This partnership underscores both companies’ commitment to enhancing athletic performance and accelerating recovery time.

“We at Hologenix are dedicated to creating a healthier world, and our collaboration with Decathlon is a significant step towards achieving that goal,” said Seth Casden, founder and CEO of Hologenix. “This partnership exemplifies how our technology, combined with the expertise of our partner brands, can positively impact individuals’ well-being.”

“Upon meeting with the CELLIANT team, we immediately recognized the potential for a strong partnership,” said Andy De Laender, Product Manager at Decathlon. “We understand that athletes of all levels seek superior performance from their apparel, and our collaboration enables us to provide them with gear designed to elevate their training experience.”

Following their successful collaboration on Adult Ski Socks launched last September, CELLIANT and Decathlon are excited to bring their latest activewear to Decathlon stores in Europe and online.

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