With more than eight decades of experience in the textile industry, A.T.E. Enterprises Private Limited is entering a new phase, one shaped by technology, sustainability, digitalisation and changing customer expectations. Following his elevation as Director of A.T.E. Enterprises Private Limited,
As the global apparel industry navigates geopolitical uncertainty, shifting trade dynamics, supply-chain disruptions and rising sustainability demands, integrated and flexible manufacturing ecosystems are becoming increasingly important. In an exclusive conversation with Henry Dsouza, Associate Editor, Textile Insights, Brandix India Apparel City’s Udaya Perera and
In an exclusive conversation with Henry Dsouza, Associate Editor of Textile Insights, Sadiq Omar shares his perspective on the evolution of Brandix India Apparel City and its growing opportunity for Indian manufacturers. For Sadiq Omar, the strength of Brandix India Apparel City lies in its ability to offer manufacturers more than just factory space. “It […]
While fabrics and garments often take centrestage in the textile industry, accessories such as elastics play an equally vital role in determining product performance, comfort and production efficiency. From intimate apparel and activewear to footwear and bags, Pioneer Elastic has quietly become a key partner in the global apparel supply chain. During a visit to […]
In the fast-fashion era, success is measured not just by quality but by speed. Located at the heart of Brandix Apparel City, Teejay India has emerged as a critical link in the integrated manufacturing ecosystem, enabling faster lead times, greater supply chain agility and enhanced competitiveness for global apparel brands. Upul Nallaperuma, Chief Operating Officer […]
Brandix India Apparel City’s first manufacturing unit has evolved into one of the world’s largest production hubs for Victoria’s Secret panties. Sumudu Priyanga explains how operational excellence, workforce stability and an integrated manufacturing ecosystem continue to strengthen the factory’s global competitiveness. When Brandix established its
Factories Become World-Class When They Create Systems That Allow People To Succeed: Rasika Amarakoon
When Rasika Amarakoon took charge of Brandix India Apparel City’s largest manufacturing unit four years ago, she inherited a factory operating at nearly 40 per cent efficiency. Today, it consistently delivers close to 80 per cent. Henry Dsouza visits Brandix’s Unit B2 and speaks with Rasika Amarakoon to understand how she transformed a complex operation, […]
Biji Chacko shares insights on the company’s renewed focus, customer re-engagement, and the growing opportunities arising from India’s integrated textile manufacturing capabilities. For Alok Industries, Bharat Tex 2026 has been more than just a trade exhibition. It has provided the company with an opportunity to reconnect with customers, engage with new partners and
For Sadiq Omar, Bharat Tex 2026 is more than just a trade exhibition. It is a platform that brings together the entire textile and apparel ecosystem India and the world, under one roof. “It’s been very interesting to see all the stakeholders from the industry brought together in one place,” Omar says. What has particularly […]
By S. Murugan The summer had arrived early that year — not gently, not politely, but like an uninvited guest kicking down the door. In Gujarat, the spinning mill where I visited as a ‘process co-ordinator’, workers joked that the sun had taken a personal interest in them. But no one laughed for long. The […]





















