Reebok, a global leader in athletic footwear and apparel from the house of Aditya Birla Fashion and Retail Ltd, has announced the opening of its new flagship store in Kammanahalli, Bengaluru. This outlet is set to bring the best of athletic and lifestyle wear to Bengaluru, offering a curated
Cantabil Retail India Ltd, a leading name in the fashion industry, has announced the opening of its 500th store in the culturally vibrant and historic city of Ayodhya. This milestone marks a significant achievement for the brand as it continues to expand its footprint by making its fashion collections for men, women and kids more […]
X-Rite Inc and Pantone LLC, leaders in colour science and technology unveiled Textile Color Hub, a groundbreaking solution to make digital colour specification more efficient, achievable, compliant and sustainable across the design to production workflow. According to the company, for most textile brands, colour specification is a painstaking and subjective process. In a
Marketer of iconic clothing brands like Timberland, The North Face and Vans, VF Corp has increased sourcing of recycled polyester to 40 percent in fiscal 2022. “This is an improvement from 36 percent in fiscal 2021 and in the process has attained 80 percent of its target to use 50 percent recycled polyester by fiscal […]
Hyosung has collaborated with two global seamless companies, Tefron and Santoni, to introduce a new generation of sustainable sportswear and seamless apparel made with its certified and multi-functional yarns. Hyosung, Tefron, and Santoni will unveil their collaborative product, which aims to set new standards in sustainable activewear and seamless clothing, at ISPO Munich
Allen Solly, the trailblazing casual workwear brand by Aditya Birla Fashion and Retail Ltd., has unveiled its latest campaign, ‘Every Day Is Friday.’ This innovative initiative aims to redefine the joy of fun, freedom and fashion, encouraging celebration every day. The campaign includes a new TV commercial coinciding with the ICC Cricket World Cup, creating
Lululemon has announced its latest addition to the ambassador family — professional football player DK Metcalf. DK Metcalf is known for his exceptional athleticism, candid personality and impeccable sense of style, which have made him one of the most captivating and prominent players in the NFL. In addition to his record-setting performance as an All-Pro […]
Clothing brand Monte Carlo has expanded its offerings by entering the home textile segment with a new division called Monte Carlo Home. To bolster this venture, the brand has enlisted Bollywood actor Raveena Tandon as its brand ambassador. Monte Carlo Home presents a wide array of products, encompassing bed sheets, blankets, comforters, pillow covers, towels […]
Ajio, Reliance Retail’s online commerce platform, has recently unveiled Ajiogram, a direct-to-consumer (D2C) focused e-commerce platform with the goal of featuring over 200 D2C fashion and lifestyle brands by next year. Some of the brands that will be available on Ajiogram include Urban Monkey, Supervek, Quirksmith, Kra Life, Creatures of Habit, Cecil, Truser,
NavyasaByLiva, a saree and womenwear brand has unveiled its AW’23 collection named ‘The Garden of Eden’. “The collection is designed to cater to the modern woman, offering a mesmerising blend of ethereal prints and chic designs that weave a vibrant and colorful story,” Birla Cellulose said in a press release. “NavyasaByLiva focuses on creating effortlessly […]