Centric Brands Announces Global Licensing Agreement With Messi Brand
Centric Brands LLC announced an exclusive global licensing agreement with the Messi Brand to design, manufacture, and distribute an extensive range of Messi-branded lifestyle products. Through this agreement, the Messi Brand joins Centric Brands’ diverse portfolio of premier industry-leading brands, leveraging Centric’s unparalleled design, marketing, and operational expertise.
The product categories will feature a diverse range of styles embodying the iconic spirit and global appeal of Lionel Messi. The launch will include men’s, women’s, and kids’ categories, such as apparel, outerwear, sleepwear/loungewear, underwear, hosiery, swimwear, accessories, seasonal items, linens and home textiles, and stationery/party supplies.
“Widely regarded as one of the greatest soccer players of all time, we are thrilled to introduce authentic Messi-branded lifestyle products globally to passionate fans across all ages, categories, and retailers,” said Jason Rabin, Chief Executive Officer of Centric Brands. “The continued rise in soccer’s popularity across all ages and territories marks a significant opportunity for Centric to do what we do best: create outstanding products and experiences to grow an already powerful brand.”
“I thank Centric Brands for the trust placed in growing the Messi Brand globally across different lifestyle categories. I hope people will enjoy it.”, said Leo Messi.
