July 13, 2024
Apparel, Fashion, Retail

Tommy Hilfiger Joins U.S. SailGP Team as Apparel Sponsor

Tommy Hilfiger, part of PVH Corp., announced a multi-year partnership with the United States SailGP Team as their Official Lifestyle Apparel Partner. Emphasizing a shared ethos of disruption and innovation, the collaboration aims to push the boundaries of performance, design, and culture.

“Since I was young, I always loved sailing and the nautical lifestyle, but SailGP is next level; it’s a whole new sport,” said Tommy Hilfiger. “SailGP combines intense racing and elite performance with international competition in iconic venues. Mike Buckley and the U.S. SailGP team have a vision that extends beyond sporting competitions. Together, we can disrupt sailing and bring something new to fans globally.”

SailGP is renowned for its flying boats, record-breaking speeds, and adrenaline-fueled races. The U.S. SailGP Team partnership will launch globally at the Season 5 opening Sail Grand Prix in November 2024. Previous seasons have featured races in Sydney, Saint Tropez, and New York.

“I’ve long admired how Tommy Hilfiger has defined fashion in sports, so this partnership is a dream come true,” said Mike Buckley, U.S. SailGP Team CEO. “Tommy Hilfiger uniquely blends style and athleticism, and I’m excited about how we’ll shake up the world of sailing.”

Tommy Hilfiger’s logo will feature on the F50 foiling catamarans, team uniforms, and capsule collections. Celebrities and special guests will be invited to exclusive activations, including ‘6th Person Sailor’ moments and VIP experiences in the Adrenaline Lounge.

Sailing has been integral to the TOMMY HILFIGER brand since its inception, inspired by the nautical alphabet. Hilfiger has sponsored competitive sailing since 2003, marking a pioneering role in sports sponsorship.

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