Coats Partners With DMIx To Accelerate Digital Innovation And Sustainability

Coats Group plc, the world’s leading manufacturer of thread and structural components for apparel and footwear, and a pioneer in performance materials, has announced a strategic partnership with DMIx, the digital platform by ColorDigital GmbH. DMIx is renowned for delivering accurate, standardized digital colour and surface exchange solutions for designers, product developers, and manufacturers. This collaboration marks a significant milestone in Coats’ digital transformation, aiming to create a centralized platform that enhances cross-functional collaboration from colour development to seamless communication across the entire value chain.

By integrating DMIx’s spectral-based digital colour workflows, scalable 3D asset libraries, and digital twin technologies, Coats seeks to accelerate product development and advance its sustainability goals. The partnership is set to reduce the need for physical sampling, speed up decision-making, and generate measurable environmental benefits.

“Partnering with DMIx is a crucial step in modernizing and digitizing how we operate across the value chain,” said Adrian Elliott, Divisional CEO, Apparel and Chief Commercial Officer. “This collaboration supports our goal to deliver faster, more accurate, and sustainable product development while strengthening connections with our teams, partners, and customers.”

Gerd Willschütz, COO and co-founder of DMIx, added, “We are thrilled to welcome Coats to the DMIx platform. Together, we are establishing a new standard for digital collaboration in the textile industry, one founded on precision, transparency, and sustainability.”