Durst Integrates Amazon Transparency Into Workflow
Durst Group, a global leader in digital printing and production technologies, has announced the integration of Amazon’s Transparency programme into its Durst Workflow software. With this innovation, Durst Workflow becomes the first pre-press workflow solution capable of seamlessly generating and incorporating Amazon’s Transparency codes into the production process.
Amazon’s Transparency programme is a product serialization solution designed to prevent counterfeiting and ensure authenticity, offering robust protection for both brands and consumers.
With this integration, users of Durst Workflow can now directly download Transparency codes, automatically embed them into design files, and move straight into production—all within a streamlined and automated process. This breakthrough marks a significant advancement in digital printing, combining ease of use with precision, while fitting effortlessly into existing production workflows.
“Our mission is to continuously deliver cutting-edge solutions to our customers,” said Serge Clauss, Product Manager, Software & Solutions at Durst Group. “By integrating Amazon Transparency into Durst Workflow, we are empowering brands and print service providers to elevate product security and unlock new business opportunities.”
This new feature is a game-changer for brands enrolled in the Amazon Transparency programme, offering a powerful tool to enhance product authentication directly at the production level. It reflects Durst Group’s commitment to driving innovation, quality and security in print production.
