Fashinza Aims To Reduce Fashion Product Development Cycle

Fashinza, a tech enabled design to delivery apparel manufacturing platform for fashion brands and manufacturers has recently launched its state-of-the-art design lab to build a strong product development and research infrastructure.

The Gurgaon facility will research the latest trends and innovations in material and design, and help take those products to market with shorter lead times.

Fashinza’s new 3,000 sq. feet design lab has a lineup of the latest tech-backed machinery and equipment and aims to bring down the new product development cycle to as low as one week.

With this lab, the platform will focus on the data-driven trend led by a few of the leading designers in the industry.

Powered by technology, the design lab supports digitally driven and expedited manufacturing processes and has digital tools for pattern making, in-house costing and consumption calculators for an optimised design and manufacturing process.

Fashinza will bolster the process with new designs every week for quick feedback in each iteration. Eventually, it will reduce the time-to-market and minimise fabric wastage in manufacturing.

Presently, the design lab is developing 1,500 new designs per month. With the new setup, Fashinza aims to produce more than 20,000 new designs within the first year of its launch.

“Products developed in Fashinza’s design lab automatically identifies relevant fabric and trim sources to ensure seamless bulk production without compromising on the quality and time,” Fashinza said.

“Technology and R&D are the spines of the facility and we look forward to optimising the global fashion supply chain in a more sustainable & optimised way,” Pawan Gupta, CEO of Fashinza said.