FYUL Partners TrusTrace To Boost Supply Chain Transparency
TrusTrace has entered a strategic partnership with FYUL to enhance supply chain traceability and compliance across FYUL’s global manufacturing network.
FYUL, which powers on-demand merchandise for major brands such as MTV, NBC, Comedy Central, Coca-Cola and Dunkin’ Donuts, will leverage TrusTrace’s platform to centralize compliance documentation, map supplier networks and strengthen transparency.
The collaboration will focus on three key areas: supply chain mapping and risk assessment, centralized certificate management, and compliance readiness for evolving regulations, including EU requirements such as Digital Product Passports.
FYUL said the platform will replace manual processes with AI-driven data collection, improving visibility, accelerating onboarding and ensuring higher compliance standards across its supplier base.
TrusTrace noted the partnership will help align supply chain data with tightening global regulations and growing brand expectations around transparency and responsible sourcing.
