Global Home Fashion Brand Lush Decor Makes A Debut At Bharat Tex 2025 With Plans To Launch In India Soon
Lush Decor, a leading multi-category home fashions brand from New Jersey, is making its debut in India at Bharat Tex 2025. Founded by Jenny Jing Zhu in 2008, the brand is expanding its global footprint, with plans to launch in India soon. This milestone marks an exciting new chapter in bringing Lush Decor’s signature designs and premium craftsmanship to Indian homes.
At Bharat Tex 2025, Lush Decor is showcasing an exquisite range of home décor products, including luxurious sheeting, plush comforters, intricately designed quilts and decorative pillows. The collection also features cozy throws, stylish window curtains and elegant yet functional shower curtains, all crafted with a focus on quality and innovation.
To offer visitors an immersive experience, Lush Decor has set up a customer experience kiosk, allowing guests to explore and shop directly from Amazon USA. Attendees can also browse and purchase through the brand’s direct-to-consumer website, ensuring a seamless shopping experience for Indian customers.
Sharing her excitement about the brand’s expansion, Jenny Jing Zhu, Founder of Lush Decor, says, “My journey with textiles has always been about blending culture, tradition, and modernity into designs that resonate with homes worldwide. India’s rich textile heritage and deep appreciation for timeless yet contemporary decor make this an inspiring market for us. This launch is a significant milestone, and I am thrilled to bring Lush Decor’s vision of accessible luxury to Indian homes.”
Dr Paola Peretti, CEO of Lush Decor, adds, “India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Through Bharat Tex 2025, we are introducing Indian customers to a thoughtfully curated range of products that combine quality, innovation and aesthetic appeal. Our goal is to embrace India’s diverse tastes and offer home decor solutions that truly elevate everyday living.”
As Bharat Tex 2025 continues to attract global brands and industry leaders, Lush Decor’s presence reinforces the growing interest in India’s home textile market. With its commitment to design excellence and quality craftsmanship, Lush Decor is set to make a lasting impact on Indian consumers.
