VIP Clothing Expands Into Goa, Launches ‘Frenchie X’ In Select Stores

In a strategic expansion move, leading Indian innerwear brand VIP Clothing has entered Goa’s retail market. To mark this launch, its popular collection, ‘Frenchie X,’ became available in select stores across the state on February 18, 2025.

With this expansion, VIP Clothing aims to enhance accessibility to premium yet affordable innerwear, reaching a wider audience. Known for its quality products, the brand has been evolving its strategy to align with market trends.

Earlier, VIP Clothing introduced Frenchie on Swiggy Instamart, leveraging quick-commerce for instant access to innerwear. This move reinforced its commitment to convenience and meeting consumer demand efficiently.