Global Standard Joins ‘Make The Label Count’ Coalition

Global Standard, the nonprofit behind the Global Organic Textile Standard (GOTS), has joined the Make the Label Count coalition, reinforcing its commitment to credible and transparent textile sustainability claims. As a recognized authority in the organic textile industry, Global Standard will contribute its expertise to ensure that sustainability claims in the EU are accurate, transparent and verifiable.

Marie-Luise Pörtner, Global Regulations Specialist at Global Standard, emphasized the importance of accurate labeling, stating, “Consumers can trust the GOTS label because of robust, verifiable ecological and human rights criteria throughout the textile production value chain.” With over 16,000 certified facilities, GOTS demonstrates that businesses and consumers value credible sustainability efforts.

The Make the Label Count coalition, launched in 2021, advocates for revising the EU’s Product Environmental Footprint (PEF) methodology for textiles, which assesses a product’s environmental impact. Current PEF limitations, including inconsistent evaluation criteria for natural and synthetic fibres and the exclusion of microplastics and plastic waste, could lead to misleading green claims. Global Standard’s participation aims to strengthen the credibility of sustainability labeling and empower consumers to make informed choices.