Jaypore Expands Telangana Presence With Fifth Store Launch In Hyderabad

Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Limited, has expanded its footprint in Telangana with the launch of its fifth store in Hyderabad. The new outlet is located at Lakeshore Gateway Mall, Kukkatpally, strengthening the brand’s presence in South India.

Spanning 1,373 sq. ft. of carpet area, the store showcases a curated selection of Indian crafts across apparel, jewellery and home décor. The collections celebrate traditional techniques and regional artistry, presented in a contemporary, everyday context that aligns with Jaypore’s design philosophy.

Customers can explore garments and accessories featuring time-honoured crafts such as gota patti, zardozi, zari, hand block prints, hand embroidery, Benarasi and Jamdani weaves, among others. The jewellery and home décor range highlights metal and surface crafts including Dokra, brass, kansa, thewa, bidri, tarakashi and marble inlay, reflecting the brand’s commitment to preserving artisanal skills.

Commenting on the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, “Every Jaypore store is more than a retail space; it is a window into India’s craft legacy. Hyderabad’s rich cultural landscape offers a unique opportunity to connect local audiences with the stories, skills and traditions of our artisans. With this fifth store, we aim to bring our curated collections closer to customers while continuing to support and sustain craft communities.”