Kyocera Launches ‘True Blue Textile’ Project To Conserve Water
Kyocera Corporation has launched a ‘True Blue Textile’ project based on a ‘Wear to Save Water’ fashion concept with the aim to promote consumer awareness of environmental issues.
‘True Blue Textile’ fabric was printed by Kyocera’s Forearth water free concept digital inkjet printer with patterns based on the Niyodo River in Kochi Prefecture, which boasts the best water quality in Japan.
‘True Blue Textile’ fabrics designed by Anrealage and Vantan Design Institute will be exhibited from March 22-24 to coincide with World Water Day 2024.
A total of five outfits were produced for the project by Anrealage, a company founded by fashion designer Kunihiko Morinaga, who endorses the aims of this project and the Vantan Design Institute.
According to a Kyocera press release, until now, the textile and apparel industry has used vast amounts of water in processes such as steam and washing when dyeing fabrics.
Due to this, water pollution resulting from this wastewater has become a global environmental problem.
In addition, the problem of mass disposal due to overstocking is also under scrutiny, requiring an immediate response.
To help address these issues, Kyocera has developed the new Forearth inkjet textile printer, which reduces water use to the absolute minimum.
The company has done this by combining inkjet technology for high-speed, high-quality printing with the ink and equipment development technology of Kyocera Document Solutions.
