Apparel, Fashion, Retail

Lectra Launches New Saas Platform For Fashion Sector

Lectra, an Industry 4.0 player in the fashion market has done a major development of its SaaS platform dedicated to collection management for the fashion sector named Kubix Link 3.4.

“This new version improves optimisation at each phase of bringing a product to market, from design to marketing,” Lectra said in a press release.

Its launch goes hand in hand with that of Kubix Forms, a solution that simplifies the collection and integration of data from third-party users on the Kubix Link platform.

According to the company, to maintain their profitability in the face of current economic instability and intense competition, fashion brands must reduce their costs.

While collection renewals are accelerating, brands must also optimise their production operations.

They must all respond to increasing requirements in terms of sustainability, compliance and traceability.

In this context, it has become absolutely essential to have information that is as accurate and up-to-date as possible at each stage of the product lifecycle.

Fashion brands also need to be able to very simply and easily share this product information with all those involved in the design, manufacture, distribution and marketing of their collections.

With Kubix Link PLM, Lectra already had a cloud-hosted SaaS platform offer that included functions for product lifecycle management (PLM), product information management (PIM) and data asset management (DAM).

Kubix Link 3.4 enhances the user’s experience through new media organisation like photos and videos, greater data storage capacity, increased flexibility in using the tools offered, as well as improved translation to facilitate cooperation between multilingual teams.

This new version also provides transparent integration of third-party solutions, similar to AccuMark, Lectra’s patternmaking software, or the brand new offer, Kubix Forms.

This is being launched in parallel with Kubix Link 3.4 to make it easier for fashion brands to collaborate with their external partners.

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