June 22, 2024
Apparel, Fashion, Retail

Levi Strauss Opens Largest Exclusive Store In Southeast Asia

Levi Strauss has renovated, expanded and reopened its Levi’s store at CentralWorld mall in Bangkok. At 364 sq. metres, the expanded store is now the largest Levi’s store in Southeast Asia.

Nestled in the heart of Bangkok’s shopping mall district Chidlom, the Levi’s NextGen Indigo store will offer consumers an elevated shopping experience.

The experience brings together style and originality, through a broad selection of products and customization offerings.

Appreciating that originality and self-expression are important considerations to Thai shoppers, especially youths, the store boasts the country’s second Levi’s Tailor Shop.

Helmed by skilled tailoring professionals, the Tailor Shop is an alteration, restoration and customisation station where shoppers have the opportunity to add embroidery, patches, pins, fabric paneling, and more.

To offer the fullest expression of the Levi’s brand, the store will house an extensive product assortment across all collections including seasonal exclusives.

“Thailand is an important strategic market for us within SE Asia, and Bangkok is one of the world’s most popular destinations for global tourists,” Sameer Koul, General Manager for Southeast Asia said.

“Levi’s CentralWorld store represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand,” Koul added.

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