Apparel, Fashion, Retail

International Woolmark Prize Opens Applications From April 16

The International Woolmark Prize, the world’s most prestigious award for rising fashion talent, is evolving to enhance its focus on nurturing talent to positively shape the future of fashion.

Launched in 1953, the award program aims to empower emerging designers through education, financial investment, and industry support to harness the potential of wool within their collections.

The next edition of the prize will commence when applications open on April 16. Notable updates to the program include that judging criteria will have an enhanced focus on sustainability and innovation.

The award extends to a two-year program, providing designers with more time focus on innovation – encouraging a test, trial, learn, and improve design philosophy.

The International Woolmark Prize winner will receive an increased prize fund of AU $300,000 providing them with the financial support needed to bring their ideas to life.

The Karl Lagerfeld Award for Innovation has been expanded to an industry award, which will be presented to any brand within the fashion industry that has pushed the boundaries of Merino wool innovation.

“Our revised program aligns more closely with the evolving needs of the industry,” John Roberts, Managing Director, Woolmark said.

“The Woolmark Prize is committed to supporting young talent. To do this, designers need more financial support, better access to sustainable materials and time to innovate with the latest technology,” he added.

Designers from across the globe who meet the criteria are invited to apply for prize until June 30, 2024, after which an Advisory Council of industry experts will work side-by-side with Woolmark to select finalists.

The Advisory Council is made up of a diverse group of esteemed global industry figures.

As a pillar of the fashion industry’s future, the International Woolmark Prize remains a catalyst for fashion talent on a global scale.

The prize looks to continue its long legacy of supporting emerging designers in ways that allows them to connect, develop and commercialise their brands.

Click here to view the application criteria and apply.

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