April 20, 2024

Lenzing Promotes Tencel For Intimate Wear At Intimasia Fair

Lenzing’s leading textile brand for lyocell and modal fibres, Tencel exhibited at the 6th edition of Tencel x Intimasia exhibition, marking a significant advancement in India’s intimate wear industry.

According to a Lenzing press release, the demand for Tencel as well as Lenzing Ecovero viscose fibres has been increasing rapidly in the Indian intimate wear market.

“This is reflected in various collections displayed by Indian brands as well as through interest shown by visiting manufacturers, retailers and distributors,” the Austria based cellulose fibres producer said.

Derived from controlled or certified wood sources, these fibres are made with 50 percent less carbon emissions and water consumption and are known globally for meeting high environmental standards.

Endorsed by leading brands and designers, Tencel has been elevating underwear and lingerie with their delicate texture, superior moisture absorption, and enhanced breathability, ensuring enduring softness and heightened hygiene.

The first-ever Lingerie Fashion Week premiered at the Tencel Intimasia event, showcasing a diverse array of products spanning lingerie, loungewear, and sportswear.

At the fashion show, Tencel collaborated with well-known D2C and mainstream brands such as Bummer, XYXX, ForceNxt (Dollar), Red Rose, and Juliet.

This led to unveiling of a spectrum of lifestyle innovations in intimate and loungewear segment and underscored Tencel’s adaptability and significant impact on shaping modern fashion trends in India.

Covering an extensive area of 120,000 square feet, the show boasted over 250 renowned exhibitors, over 300 brands, and drew in more than 20,000 retailers and distributors.

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