Levi’s Appoints Diljit Dosanjh As New Brand Ambassador
Levi’s has announced global icon Diljit Dosanjh as its newest brand ambassador, making him the first Punjabi artist to join the brand’s creative community.
Following his record-breaking Dil-Luminati Tour and historic Coachella debut, this collaboration merges Levi’s timeless appeal with Diljit’s trailblazing journey in music, cinema and style.
“Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s,” said Amisha Jain, Managing Director and SVP, South Asia, Middle East, Africa and non-EU at Levi Strauss & Co. “His journey aligns with our brand’s commitment to empowering self-expression through music, fashion and culture.”
Diljit expressed his excitement, stating, “I’ve always admired Levi’s for blending heritage with modern style. Denim is more than clothing to me—it’s a statement.”
The partnership also highlights Levi’s expanding menswear range, including the on-trend New Loose and Relaxed fits, while celebrating Diljit’s distinctive style.
