LIVA Miss Diva 2024 Grand Finale Celebrates Beauty, Fashion And Innovation
The LIVA Miss Diva 2024 Grand Finale, held on 7th March 2025, celebrated beauty, fashion, and digital influence, bringing together India’s most talented individuals for a night of glamour and empowerment. LIVA, the 100% natural-origin fabric brand from Birla Cellulose, reaffirmed its commitment to supporting independent, confident, and versatile women. This year, LIVA introduced two new categories—LIVA Miss Diva Fashion Designer and LIVA Miss Diva Content Creator—expanding the platform beyond the runway and redefining the fashion landscape.
Ayushree Malik was crowned LIVA Miss Diva Supranational 2024 and Vipra Mehta won LIVA Miss Diva Cosmo 2024. They will represent India at Miss Supranational 2025 and Miss Cosmo 2025, respectively. Sudhruti Padhiary from Odisha secured the title of LIVA Miss Diva Fashion Designer 2024, while Ananya Praveen from Bihar was named LIVA Miss Diva Content Creator 2024, highlighting excellence in fashion craftsmanship and digital storytelling.
L to R_ LIVA Miss Diva Content Creator 2024 Ananya Praveen, LIVA Miss Diva Supranational 2024 Ayushree Ma
Hosted by Nehal Chudasama and Tanuj Virwani, the grand finale featured 24 finalists competing across categories. The event opened with a fashion showcase by designer Mandira Wirk, setting the tone for an evening of elegance. The jury panel included industry stalwarts like mentors Ritika Khatnani, Sonaakshi Raaj, and Bhavana Singh, along with celebrity designer Mandira Wirk, actor Fardeen Khan, Miss Cosmo 2024 Ketut Permata Juliastrid, and Miss Supranational 2023 Andrea Aguilera.
The evening also featured a performance by rapper Pho and a musical act by Sa Re Ga Ma talents Pragati Nagpal and Arjun Tanwar. The finalists took the stage in regal ethnic ensembles crafted from LIVA’s eco-friendly fabric portfolio, including Livaeco, Liva Modal, and Liva Excel.
Speaking about the association, Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, said, “At LIVA, we celebrate innovation, creativity, and individuality. Our partnership with Miss Diva for the fifth consecutive year reflects our commitment to empowering women who embody fluidity, confidence, and sustainability. This year’s winners represent the future of fashion and beauty, and we are proud to support them on their transformative journeys.”
The LIVA Miss Diva 2024 Grand Finale was not just a competition but a celebration of talent, diversity, and purpose-driven innovation. The winners’ journeys are set to inspire future aspirants to break barriers and pursue their dreams.
