Lux Q1 Growth Led By Premium, Exports
Lux Industries Limited reported a 13% year-on-year rise in consolidated revenue to Rs 604 crore for Q1 FY26, driven by strong volume growth of 17% and a strategic shift towards premium and mid-premium segments. Export revenue surged 52%, aided by growing demand in GCC, Africa, and new international markets.
EBITDA stood at Rs 44 crore, with margins at 7%, while PAT was Rs 23 crore, reflecting increased brand investments and higher operating costs. The quarter saw robust traction for new launches including Lux Nitro, Lux Parker, and Lux Cozi Pynk, along with continued market leadership for Lyra in womenswear.
The company expanded its solar power capacity from 1 MW to 1.7 MW, enhanced its e-commerce presence, and increased focus on modern trade. Branding investments remained high at ~9% of revenue, with endorsements from celebrities such as Salman Khan, Kartik Aaryan, Shraddha Kapoor, and Sourav Ganguly.
Lux Industries continues to strengthen its omni-channel footprint, targeting Rs 200 crore in online sales within three years, while maintaining its leadership in the men’s innerwear market with ~15% share.
