Mack Weldon Unveils Lifetime Odour Free Denim Jeans Line
US menswear brand, Mack Weldon released its Silver Denim collection, which is a first-of-its-kind Ionic+ silver infused denim, that will stay odour-free over the lifetime of the jeans, despite several washes.
Mack Weldon’s Silver Denim collection was developed in collaboration with Cone Denim and Noble Biomaterials, inventor of the odour-blocking Ionic+ silver technology.
Together, the companies have created a first-of-its-kind, silver-infused, ring-spun cotton selvedge denim that’s guaranteed to stay odour-free for the life of the jeans.
“In addition to being antimicrobial, the 10 oz denim jeans by weight, has just the right amount of stretch, so there’s no bagging or sagging, just comfort and mobility,” Mack Weldon CEO Brian Berger said.
“Our washing process also uses an eco-friendly, waterless ‘ozone rinse’ to lock in the natural dyes and give the jeans a premium raw look while minimising water consumption,” Berger added.
