Mango Including Regenerative Cotton In Collections From 2024
Mango, a Spanish fashion brand as part of its sustainability strategy is planning to include regenerative cotton into its collections and the first of these garments will go on sale in 2024.
Mango has partnered Materra, a UK-Indian entity that specialises in regenerative cotton farming and supply solutions.
“Regenerative agriculture fibres are expected to play a key role in increasing the sustainability of the fashion industry, since they have a good impact on land and biodiversity,” Mango said in a press release.
Additionally, the textile industry will be able to guarantee total traceability of its cotton from seed to finished garment along the entire value chain.
Indian farmers will use Materra’s Co:Farm platform to collect crop and soil data, which will help track metrics like water consumption and soil health.
“As a global fashion brand, our goal is very clear, which is to reduce negative environmental effects of the industry while also build a more equitable society,” Andrés Fernández, Director of Sustainability at Mango said.
“In order to ensure that all of the fibres we use are sustainable by 2030, we have allied ourselves with important partners like Materra,” Fernández added.
This programme is a component of the Mango’s ‘Sustainable Vision 2030’ sustainability plan, which includes initiatives like the denim collection.
The collection was introduced earlier this year in partnership with Pyratex and was released on World Oceans Day, both of which adhere to circularity principles.
