Mayer & Cie Advertising Campaign For Parts Web Shop
Circular knitting machine manufacturer Mayer & Cie has initiated an advertising campaign for my.shop, their web shop for parts, consumables and machine components.
In 13 short videos, the company will present the shop’s benefits in an unexpected way. Every week on Tuesday and Thursday, Mayer & Cie. will share two videos on YouTube and their social media accounts.
Starting with a teaser right before Christmas, the campaign will unfold in January and February 2024.
The my.shop advertising campaign is based on more than a dozen short video clips involving dogs, racing cars and donuts.
Mayer & Cie said in a press release that it attaches great importance to the quality and performance of their circular knitting machines over a long period of time.
This requires the right spare and wear parts, guaranteed to be compatible and quickly at hand. With their web shop called my.shop, Mayer & Cie. ensures this happens.
“With my.shop, we want to make life as easy as possible for our customers,” Benjamin Mayer, Managing Director of Mayer & Cie said.
There are three ‘shortcuts’ for a knitter to find the desired parts. The first is searching by serial number. The second is free text search. Furthermore, searching and finding can be done by machine family.
“The fastest and most fail safe way to make your shopping efficient is registering your machine at my.shop,” Mayer recommends.
Once the machine is filed with its machine number, the Mayer & Cie. web shop knows not only the model and make but all the special features and specifications of this machine.
The customer can therefore only order parts that really fit. This is not only good news for the time budget but also for the environment which benefits from fewer useless shipments being sent.
Mayer & Cie values its regular customers highly, which is why the company has set up a customer retention programme called my.loyaltyclub.
Users who frequently order machine components, consumables or upgrade kits can benefit from a discount of up to ten percent, depending on their previous year’s order volume.
The first of five discount rates equals two per cent on annual orders of more than €2,000. The highest rate is ten percent on orders on an annual total of €162,000.
Upon registration at my.loyaltyclub, users receive a voucher worth €50, redeemable in the web shop.
