The National Retail Federation has projected U.S. retail sales to grow 4.4% year-on-year in 2026, reaching $5.6 trillion, supported by resilient consumer spending and stable economic fundamentals. The forecast, developed in collaboration with Oxford Economics, was unveiled at NRF’s annual State of Retail & the Consumer event. It surpasses the 10-year average growth

Pantaloons, part of Aditya Birla Fashion and Retail Ltd., has introduced ‘Truly SMA,’ a contemporary fashion label by actor Samantha Ruth Prabhu, marking a deeper collaboration with the brand ambassador. The label was unveiled at Pantaloons’ flagship store in Hyderabad, drawing strong interest from fashion enthusiasts. The launch reflects Pantaloons’ strategy to expand its

The Levi’s brand has launched its 2026 global campaign, ‘Behind Every Original,’ in India, featuring global brand ambassador Alia Bhatt as the face of the initiative. Building on a legacy spanning over 150 years, Levi’s continues to position itself at the intersection of culture, fashion, music and art. The new campaign celebrates the spirit of […]