Our Founder’s Vision Was Always Rooted In Responsible Growth
How has Premier evolved from a spinning mill in 1945 to a global home textile player today?
Around 2002-2003, we took a decision to go beyond fabrics. That’s when our journey into finished articles like bed sheets, fitted sheets and pillowcases began. We got our first break through in the U.S. market, and from thereon, the growth has been organic, driven mostly by client referrals and long-term relationships. Our growth was focused by developing more programs within our existing clientele.
Premier Fine Linens’ operation is fully integrated. How did this integration come about?
With modernization, we have adopted various automations tailored to our evolving needs, enabling us to handle the production of our product range more efficiently and at scale.
How has been Premier’s sustainability journey?
Our founder’s vision was always rooted in responsible growth. This is not something we did because the market demanded it, it’s in our DNA.
The company is now working with the Kasturi Cotton. How’s the response?
The response to Kasturi has been good, and we are actively promoting it among our global customers to showcase Indian cotton’s true potential.
Tell us more about your global footprint. Which international markets are your current focus for expansion?
Europe, Middle East, Oceania, Africa and Russia are all key focus areas for the company. We serve both ends of the spectrum, basic and as well to high end luxury linens.
You have ventured into e-commerce. Tell us more about Blue Dahlia
Blue Dahlia is our Indian e-commerce label offering top-grade linens on multiple market places within India and also we have our own presence in US market places under Westbrooke Linens
Are you also planning to tap into any new segment?
We are diversifying our product ranges to Towels, Robes, Table linens, Comforters, Quilts, Throws and Blankets.
