Ralph Lauren Reveals Team USA’s Parade Uniforms For Paris 2024 Olympics
Ralph Lauren revealed Team USA’s opening and closing ceremony parade uniforms for the Olympic and Paralympic Games Paris 2024, marking the ninth time as an Official Outfitter of Team USA. These uniforms blend sporting elegance with modernity, celebrating classic styles meant to endure for generations while showcasing iconic American style on a global stage.
David Lauren, Chief Branding and Innovation Officer said, “Ralph Lauren is honoured to define the look of the American delegation. For nearly 60 years, our brand has been inspired by the vibrancy and passion of sport. This summer, Paris will be an exciting backdrop where fashion and sport collide on the world’s stage.”
The Team USA collection draws inspiration from Paris and the Olympic and Paralympic heritage, embracing a patriotic palette of red, white and blue. The 2024 Opening Ceremony uniform features a tailored single-breasted wool blazer with red and white tipping, a striped oxford shirt, tapered jeans and classic suede buck shoes. The Closing Ceremony uniform includes a sporty moto-style jacket, white denim and a Polo shirt crafted with innovative flat-knit technology to minimize fabric waste. Each uniform item is proudly made in the USA.
Sarah Hirshland, U.S. Olympic & Paralympic Committee CEO said, “Ralph Lauren’s designs capture the essence of American style and the spirit of Team USA, serving as a symbol of unity and inspiration for our athletes and fans.”
