Raymond To Expand Ethnix Brand With 100+ New Stores By 2025

Raymond has announced plans to expand its Ethnix brand by adding over 100 new stores by fiscal 2025. Ethnix, which focuses on ethnic wear for celebrations, currently operates 114 stores. This expansion initiative aims to bolster the brand’s footprint and revenue within India’s ethnic wear segment, which has already made a significant contribution to Raymond’s apparel division.

Chairman and Managing Director Gautam Hari Singhania highlighted the company’s strategy to tap into the lucrative Indian wedding market and increase its presence across the country.

Raymond’s Ethnix brand, which significantly boosted the company’s apparel segment revenue to Rs 1,587 crore for the financial year ending March 31, 2024, is poised for further growth. Singhania confirmed that Raymond plans to open more stores and expand its ethnic wear offerings under the Ethnix brand in the coming years.