Reliance Retail Brings UK Online Fashion Brand ASOS To India
Reliance Retail and ASOS, UK’s online fashion retailer have entered into a long-term licensing agreement.
“Under the agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in the country,” a statement from Reliance Retail informed.
The Isha Ambani led retailer will introduce ASOS’s curated portfolio of fashion-led own brand labels to the market through a multi-channel presence for and a diverse array of retail formats.
The agreement is ASOS’ first country-wide exclusive retail partnership. In the past, Reliance Retail has partnered with Jimmy Choo, Burberry, Michael Kors, Armani Exchange, and Coach.
“This reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave,” Isha Ambani said.
“Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends,” José Antonio Ramos, CEO at ASOS also said.
“Together with Reliance Retail, we’re excited to bring some of our fashion-led own-brands to customers in India, including ASOS Design, one of the biggest British fashion brands on the planet,” he added.
For its part, ASOS is a destination for fashion-loving twenty-somethings around the world through its app and mobile/desktop web experience, available in nine languages and over 200 markets.
It offers a curated edit of thousands of products sourced from nearly 900 global and local third-party brands alongside a mix of fashion-led own-brand labels.
Reliance Retail and other subsidiaries operate an integrated omni-channel network of over 18,836 stores and online platforms across grocery, consumer electronics, fashion & lifestyle and pharma.
