Mango Increases Its Presence In The Netherlands With Seven New Store Openings
Mango, one of Europe’s leading fashion groups, is continuing its expansion plan and plans to open seven stores in the Netherlands in 2023. The company will open stores in prime shopping streets in Groningen, Den Bosch, Nijmegen and Leeuwarden and in shopping centres such as Heerlen, as well as extending its stores network in cities in which it is already present, such as Rotterdam.
“The Netherlands is a key market for Mango’s international expansion. Our arrival this year in cities we have not been present in until now will consolidate our brand and allow us to strengthen our position internationally”, Daniel López, Mango’s Director of Expansion and Franchises, points out.
Key store openings include a new point of sale in Groningen. The store, located at number 48 of the Herestraat shopping street, has a selling space of 500 sq m and stocks the woman and kids lines. This summer, Mango will also open a store in Den Bosch, a city located approximately ninety kilometres from Amsterdam. Located in Schapenmarkt, the main shopping street, it has a selling space of 450 sq m and stocks the woman and man lines. Other key store openings are Mango’s arrival, for the first time, in the main shopping streets of Leeuwarden, in the north of the country and Nijmengen, close to the border with Germany.
As well as expanding the brand in new cities, Mango will increase its presence in Rotterdam. In June, the company opened a 570 sq m store which stocks the woman and man lines in the Dutch city, specifically in the Zuidplein shopping centre, and will shortly refurbish its flagship store in Lijnbaan, the city’s main shopping area, which has a selling space of 900 sq m and stocks the woman, man and kids lines.
The new Mango stores will feature the Mediterranean-inspired store concept, New Med, which reflects the spirit and freshness of the brand. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms in which warm tones and neutral colours predominate, combined with traditional, artisanal, sustainable and natural materials, such as ceramic, tuff, wood, marble, sparto grass and leather.