Siyaram Silk Mills Launches New Fast Fashion And Ethnic Wear Outlets
Siyaram Silk Mills has unveiled its newest retail outlets as part of its strategic push to enhance direct customer engagement and offer a seamless shopping experience. The new stores will address the rising demand for fast fashion and ethnic wear, underscoring the company’s ambitious growth plans.
The fast fashion outlets, branded under ZECODE, will cater to urban shoppers seeking trendy and affordable apparel. Simultaneously, the ethnic clothing outlets, operating under the brand DEVO, will focus on offering a diverse range of clothing, reflecting local cultural heritage and traditional styles.
This retail expansion is part of Siyaram’s broader strategy to strengthen its footprint across Tier I, II, and III cities in India, with a total of 30 new outlets set to open by March 2025. The initiative involves an investment of approximately Rs 50 crore, underscoring the company’s confidence in the growth potential of both fast fashion and ethnic wear segments.
Established in 1978, Siyaram Silk Mills is a leading producer of blended fabrics and is recognized as one of India’s most renowned vertically integrated textile companies. Its manufacturing units, equipped with state-of-the-art machinery, operate across eco-friendly facilities in Tarapur, Daman and Mumbai.
With the new outlets, Siyaram aims to reinforce its market presence and cater to evolving consumer preferences, tapping into the diverse fashion demands across urban and regional markets.
