SNITCH Appoints Shikha Mallik As Head Of Planning

Fashion and retail brand SNITCH has appointed Shikha Mallik as its new Head of Planning, strengthening its planning and commercial strategy function as the company continues its growth trajectory.

Mallik brings over 15 years of experience across leading retail and fashion organisations, including Hopscotch, AJIO, Max Lifestyle (Landmark Group), William Penn, Future Group and Shoppers Stop. Her experience spans commercial planning, merchandising, inventory optimisation, category strategy and data-driven business growth.

In her new role at SNITCH, Mallik will lead the company’s planning function and drive decision-making across merchandising, inventory, forecasting and commercial strategy. According to the company, her analytical approach and experience in building scalable planning frameworks will support efforts to optimise business performance and improve operational efficiency.