Apparel, Fashion, Retail

Sustainable Zero Cotton Denim Line Made From TENCEL Fibres

Lenzing Group, Advance Denim and Italian chemical company Officina+39, in order to promote sustainable development of denim industry, are launching a brand-new zero cotton denim collection made of TENCEL Lyocell fibres.

The collection comprises of Advance Denim’s innovative denim fabrics made of TENCEL Lyocell fibres and Officina+39’s special finishing technique, eco-efficient bleach treatment, and Aqualess sustainable wash process.

The Officina+39 sustainable finishing technique saves up to 75 percent water consumption in comparison to conventional wash process that gives a similar wash down effect.

“The result is a specially curated collection with zero cotton composition featuring a traditional authentic denim look that is usually found on cotton denim, thus revealing new design possibilities and aesthetics using sustainable alternatives for denim products,” Lenzing said in a press release.

According to Lenzing, zero cotton denim fabrics made with TENCEL Lyocell fibres offer softness, comfort, and sheen to the finished product and when compared with cotton, TENCEL Lyocell fibers offer better moisture management to support body temperature regulation.

“Zero cotton denim fabrics made with TENCEL Lyocell fibers also have the added benefit of being laser sensitive. Together with the right wash technique, they are a truly sustainable denim alternative from fibre to finished product,” the company added.

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