Corporates

Birla Cellulose, Circulose Partner To Boost Textile Recycling And Circular Fibres

Textile Insights December 22, 2025

Birla Cellulose, a global leader in sustainable viscose fibre, has entered into a cooperation agreement with Circulose, a leading producer of regenerated textile pulp, to accelerate textile recycling and circularity across the value chain. Under the agreement, Circulose will supply pulp made

Product Launch & Innovation

Birla Cellulose Launches Liva Reviva M, India’s First Circular Fibre

Textile Insights October 14, 2025

Birla Cellulose today announced the launch of Liva Reviva™ M, India’s first next-generation circular fibre made with up to 50% mechanically recycled post-consumer textile waste. This breakthrough marks not just a product launch, but a bold declaration: fashion can no longer afford to be linear. At a time when the world is drowning in discarded […]

Event

Birla Cellulose Unveils Sustainable Livaeco Collection At Jaipur Times Fashion Week

Textile Insights March 26, 2025

Birla Cellulose, from the house of Aditya Birla Group, made a striking statement at Jaipur Times Fashion Week with an exclusive showcase featuring its latest collection crafted using Livaeco, the eco-enhanced variant of its fabric. Created in collaboration with esteemed partner brands like Indoera, Juniper, and Holly Hock, the collection is a testament to sustainable […]

Tete-A-Tete

Birla Cellulose’s Focus Remains On Offering Tailored Solutions To Our Consumers: Manmohan Singh

Textile Insights February 17, 2025

Grasim Industries Ltd., a leader in man-made cellulosic fibres, is making sustainability the focal point of its showcase at Bharat Tex 2025. Manmohan Singh shared insights into the company’s product offerings, industry trends and collaborations aimed at driving circularity in textiles. At Bharat Tex 2025, Birla Cellulose is presenting a comprehensive range of man-made

Tete-A-Tete

Birla Cellulose Unveils Sustainable Textile Innovations At Heimtextil 2025

Textile Insights February 9, 2025

“We are excited about the future of sustainable solutions in textiles, working toward a cleaner, greener and innovative textile industry for all,” says Himanshu Bhardwaj, Vice President – Marketing & Business Development, Birla Cellulose World’s largest producer of man-made cellulosic fibres, Birla Cellulose, showcased its innovations at Heimtextil 2025, a testimony to

Corporates

Birla Cellulose Achieves Top Rank In Canopy’s Hot Button Report 2024

Textile Insights December 18, 2024

Birla Cellulose has been recognized as the leading supplier of Man-Made Cellulosic Fibers (MMCF) with the highest rating of ‘Dark Green Shirt’ for the fifth consecutive year in Canopy’s Hot Button Report 2024. This prestigious ranking reflects Birla Cellulose’s commitment to sustainable wood sourcing, forest conservation, and transparency across its value

Sustainability

Birla Cellulose Boosts Sustainability At Karur Meet, Unveils New Trials

Textile Insights September 10, 2024

Birla Cellulose, a leader in sustainable fiber solutions, reaffirmed its dedication to sustainability during the second edition of its hub-meet, held at The Residency in Karur on August 30, 2024. The event highlighted the transformative potential of sustainable Man-Made Cellulosic Fibers (MMCF) in the Home Textiles sector. Attended by 110 prominent exporters and business

Product Launch & Innovation

Birla Cellulose’s Innovative Product Excel Blends In 100% Cotton Open End Yarn

Textile Insights August 10, 2024

Birla Cellulose, a pioneer in sustainable textile solutions, is revolutionizing the perception of Open End (OE) yarn with its groundbreaking product, Excel. Contrary to the prevailing belief that OE yarn is only suitable for low-end applications using cotton waste, Birla Cellulose has unlocked the true potential of OE yarn, particularly in home textile business and […]

Sustainability

Birla Cellulose And Ka-sha Launch Sustainable Products Brand “RoZz”

May 27, 2024

In today’s rapidly evolving landscape, the call for sustainability echoes loudly across industries. Among those grappling with significant sustainability challenges, the textile sector stands out for its impact on the environment and communities. Birla Cellulose emerges as a leader in this situation, pioneering innovative solutions for a sustainable future. With a

Fibre

Birla Cellulose Shows Liva’s Sustainability At Bharat Tex

Textile Insights February 26, 2024

Liva, a leading fabric brand from Birla Cellulose is participating at Bharat Tex 2024 and will present its wide-ranging product portfolio and applications and its sustainable attributes. According to a press release, Liva is a high-quality sustainable fabric ideal for clothes, renowned for its fluidity, breathability, moisture-wicking properties, and resistance to