Biotechnology startup WTRLSS has launched a digital denim dyeing and finishing technology that it says can reduce water consumption by up to 99.9%, moving the company from research and development into commercial deployment across the global denim industry. The Los Angeles-based company,
Tonello is set to present its latest creative and technological concept, Denim Illusion at Denim Première Vision Milan 2026, scheduled for May 20-21. The collection challenges conventional perceptions of denim by recreating authentic denim aesthetics on non-denim garments through advanced dyeing and finishing technologies. According to Tonello, the collection explores the














